MONICA LUECHTEFELD
DIGITAL RETAILING HER STORY
PROFILE Monica Luechtefeld is the former Executive Vice President of E Commerce and Direct Marketing at Office Depot, a Fortune 200 company. She is a high-energy, results-driven senior executive experienced in leading diverse business units including global E Commerce, IT, supply chain/logistics, marketing, and sales. Known as a skilled communicator, she delivers complex corporate initiatives to boards, senior management, staff, and customers. Ms. Luechtefeld’s strategic vision and ability to advance E Commerce and emerging digital media transformed Office Depot into a global leader in Internet retailing. Her ability to build and manage global cross-functional teams and navigate complex cultures gained the trust and respect of international business partners and investment bankers. Ms. Luechtefeld developed Office Depot’s market entry strategy for Asia and Eastern Europe and identified and oversaw the resulting acquisitions. She also created the vision and tactical roadmap for over 50 public and corporate websites, in 20 languages across 40 countries producing $4.1+B in annual sales. In 2013, Ms. Luechtefeld retired from Office Depot, completing a markedly successful twenty-year career, where she held senior leadership roles with increasing scope for more than ten years. She was a member of the Executive Committee for the last six years of her tenure with Office Depot. She continues to serve as a consultant to the company and others, from a range of industries, seeking expertise in E Commerce and new digital media solutions. EXPERIENCE As Executive Vice President of E Commerce and Direct Marketing, she led the turnaround of Office Depot’s Small Business Division. In this role, she was responsible for a P&L with annual revenue of over $850M, and delivered operating profits of $100+M annually. During her tenure, she increased E Commerce to over 90% of total delivery business. Office Depot became a recognized leader in E Commerce ranked as the #7 Retailer by Internet Retailer Magazine in 2012. This was a direct result of her vision and leadership of the company’s early adoption of the Internet as both a business tool and a sales driver. Previously as Executive Vice President of Supply Chain, Business Development and IT, Ms. Luechtefeld was accountable for the entire logistics chain, from the dock of the manufacturer to the desk of the customer, delivering year over year improvement in both productivity and quality scores. In addition, she consolidated the global supply chain and inventory systems from over 32 distribution centers with 5000+ associates to 25 centers and reduced supply chain costs each year. She was accountable for over $1B in inventory, generating 6 turns per year, an industry leading performance. With the CIO as a direct report, she also oversaw the global IT organization, with a technical staff of 800 in 6 countries, and reduced IT costs as a percentage of sales while PCI Compliance and Security audit results improved. The foundation of her successful career is the customer. Since beginning at Office Depot, the customer has been at the center of her decision making, which started with her sales career and increasing responsibilities through Vice President of Sales, as well as Sales Planning and Administration. EDUCATION/OTHER Ms. Luechtefeld graduated magna cum laude with an MBA, and received the Dean’s Award, from the University of Notre Dame in South Bend, Indiana. She received a Certificate from the Harvard Business School Management Program and holds a BSc from Mount St. Mary’s College in Los Angeles, California. Currently, she lives in the Los Angeles area having spent her career with Office Depot residing in Boca Raton, Florida.